Videos in a corporate, industrial, or similar environment serve a wide range of purposes, but they do two things especially well.
What video as a medium does NOT do well is successfully deliver a long list of facts or large quantities of information.
All video design and development processes, with all the tools and technologies, should serve these basic precepts.
Also read: Video Production Services in Washington, DC, Vienna, Virginia, and Nationwide
How best to accomplish this?
Also read: Instructional Design as an IT Exercise