Whether developing a 200-hour technical training course, a 3-minute marketing video, or a new corporate logo, the preparation is essentially the same. Of course, if the project budget, schedule, or technical requirements allow or require it, this planning process can take months, instead of days or even hours. But the basic prep activities should not change. Be prepared to gather the following information at the start of every job.
1. Who is the audience? Or in the case of a training program, who are the students? What is their attitude, their knowledge level, their age, and their relationship to the information being delivered?
2. Who is the client - and members of the client team? And who will actually have the final say on approval of the project deliverables? What is their existing style or their preferred style for this project? Do they have any specific needs, expressed or otherwise? Why do they say they need these new communications resource(s)?
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3. What are the needs and objectives of this communications or training? What does the client want to accomplish here? In the case of training especially, objectives are often termed "behavioral" objectives, meaning what does the audience need to do differently after viewing or studying the provided materials? Behavior changes can usually be measured, so the results of the communications can be better evaluated for effectiveness.
4. What existing resources are available? If an old product is being revised, do you have the original version? Are there archived or other resources that might be of value to view or incorporate in the new materials? Are there internal or external Subject Matter Experts that are available or will be needed to contribute to the project?
5. How will the communications materials be delivered to the audience? How successful has this delivery method been in the past? Are the new materials being developed to be incorporated into an existing venue, or blended in with other tools or resources? And if so, is this venue or these existing tools and resources already available or will they be developed after your current deliveries are made?
When you have gathered, collated, and reviewed this information, you will be ready to apply it and proceed with the next steps - Project Design and Project Development. If you need more information or detail on how and why Vienna Media Group puts an emphasis on planning before entering into any training or communications design or development activity, please comment here or CONTACT us.
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