Videos in a corporate, industrial, or similar environment serve a wide range of purposes, but they do two things especially well.
Amateurs in most fields are not necessarily less experienced than professionals, but to a significant degree they are more able to focus on their craft and products without taking into consideration what others may need or think. But professionals do make a living by their efforts so they do interact with and sell to clients. To do so successfully, a different attitude and set of behaviors will help assure success.
Whether developing a 200-hour technical training course, a 3-minute marketing video, or a new corporate logo, the preparation is essentially the same. Of course, if the project budget, schedule, or technical requirements allow or require it, this planning process can take months, instead of days or even hours. But the basic prep activities should not change. Be prepared to gather the following information at the start of every job.
WHY video, print, web and other communications can benefit from interviews.
And HOW to assure you will get the personal content you need.
Nothing so animates writing as someone telling what he thinks or what he does – in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land. (William K. Zinsser, On Writing Well, New York: HarperCollins Publishers, 1998: p100)
Some communications may be designed to simply inform - to just pass along facts or background information. While this could serve some value as content or data that may be used by audiences in some manner, most communications, through a wide range of possible media, have a more challenging goal - to go a step farther and help create change.
Vienna Media Group, a verified Veteran-Owned Small Business (VOSB), offers an integrated team of training design and development as well as video production professionals, supported by a diverse group of writers and graphic designers, as well as experienced, accessible management. This team – and our thoughtful, creative processes – assure effective deliverables and top-level customer service. Following are a number of our key differentiators.
What is the role of information Technology within curriculum development or instructional design? Wikipedia defines IT (Information Technology) as “the application of computers to store, study, retrieve, transmit and manipulate date or information, often in the context of a business”. As applied to curriculum development, what this means is that a learning management system (LMS) and specialized e-learning software (such as Adobe Captivate, Articulate Storyline) can provide a practical web-based learning experience.
How and why to use real people and situations to engage audiences, to enhance training and communications, incorporating actual experience with videos or other communications tools, blending in interviews, documentation, and role-plays that bring a sense of relatable, motivational, real life experiences to audiences that simply cannot be matched with expositional, narrated communications.
Vienna Media Group is honored to announce that we have been verified as a Veteran-Owned Small Business (VOSB) by the Department of Veterans Affairs, CVE, and are now eligible to participate in Veterans First Contracting Program opportunities with VA.
The NAICS codes for Vienna Media Group:
Prospective clients seeking more information can see Vienna Media Group, LLC listed on the Vendor Information Pages (VIP) at https://www.vip.vetbiz.gov/.
Can clients be plugged into a mold? When does one size fit all? Probably never.
In the world of adult curriculum development (or really any media or communications development), clearly delineated, established processes are used by experienced teams to assure specified needs are met. Catch is, every client is so different that it is nearly impossible – or often simply not necessary – to fully or strictly apply every standard practice on all projects. Some key client variables may include: