Can clients be plugged into a mold? When does one size fit all? Probably never.
In the world of adult curriculum development (or really any media or communications development), clearly delineated, established processes are used by experienced teams to assure specified needs are met. Catch is, every client is so different that it is nearly impossible – or often simply not necessary – to fully or strictly apply every standard practice on all projects. Some key client variables may include:
At Vienna Media Group, we’ve been ruminating lately about mindfulness and how it fits into some of the training programs that we have under development. For some time, mindfulness has become a well-publicized tool for increased self-awareness, but importantly is also a technique used to gain better awareness of the environment that surrounds us. It is with this application that we are most interested as a means of improving worker skills.
Lectures have their place, delivering as much new or technical content as possible in a short period of time, but such a classroom experience may best be put in writing and delivered in that format to students. Then reserve follow-up in-person instruction to be more facilitation-focused, allowing the students to be active participants in the learning experience, which will provide for better retention and stronger buy-in. Here are just a few considerations on how to do this.
What is the role of information Technology within curriculum development or instructional design? Wikipedia defines IT (Information Technology) as “the application of computers to store, study, retrieve, transmit and manipulate date or information, often in the context of a business”. As applied to curriculum development, what this means is that a learning management system (LMS) and specialized e-learning software (such as Adobe Captivate, Articulate Storyline) can provide a practical web-based learning experience.
Videos in a corporate, industrial, or similar environment serve a wide range of purposes, but they do two things especially well.
Amateurs in most fields are not necessarily less experienced than professionals, but to a significant degree they are more able to focus on their craft and products without taking into consideration what others may need or think. But professionals do make a living by their efforts so they do interact with and sell to clients. To do so successfully, a different attitude and set of behaviors will help assure success.
Some communications may be designed to simply inform - to just pass along facts or background information. While this could serve some value as content or data that may be used by audiences in some manner, most communications, through a wide range of possible media, have a more challenging goal - to go a step farther and help create change.
Whether developing a 200-hour technical training course, a 3-minute marketing video, or a new corporate logo, the preparation is essentially the same. Of course, if the project budget, schedule, or technical requirements allow or require it, this planning process can take months, instead of days or even hours. But the basic prep activities should not change. Be prepared to gather the following information at the start of every job.
WHY video, print, web and other communications can benefit from interviews.
And HOW to assure you will get the personal content you need.
Nothing so animates writing as someone telling what he thinks or what he does – in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land. (William K. Zinsser, On Writing Well, New York: HarperCollins Publishers, 1998: p100)